“AI will change user behavior too. The public will begin acting differently online and come to have different expectations online.”

– Louise Story

Innovation strategist Louise Story suggests newsrooms can benefit from AI systems without incurring the huge costs often associated with large-scale AI innovation. She shows how smaller, more imaginative projects can benefit news companies.

She believes, “The organizations that use it creatively will thrive,” and gives examples in four areas with demonstrable results:

  • Reporting
  • Content creation
  • User tools
  • Analytics

Before consulting, Story worked at both the New York Times and Wall Street Journal in product development roles.


“Flexicles,” story alert systems, and other ways AI will serve publishers, reporters, and readers | NEIMANLAB | September 21, 2023 | by Louise Story