Huffpost, Buzzfeed’s remaining news brand, was described as having the aim of boosting its “destination” news content to grow its direct, front-page audience.– Charlotte Tobin
Buzzfeed is experimenting with AI-powered quizzes, “assisted imagery,” and other interactive features. Their goal is to attract users and get them to return, reports Press Gazette.
Press Gazette “roadtested” several of the Buzzfeed offers, including:
- “This AI Quiz Will Design Your Dream Prom Dress,”
- “This AI Quiz Will Make You Up a Nickname,” and
- “I Asked An AI To Be A Pastry Chef And Make You A Wedding Cake — Here’s What It Looks Like”
A Buzzfeed executive calls the AI features “infinitely interactive.” The company increased its use of AI features between Q1 and Q2 this year and plans to keep growing it in Q3.
How Buzzfeed is using AI to boost engagement as social traffic wanes | PRESS GAZETTE | August 11, 2023 | by Charlotte Tobin