“Impress’ guidance on the Standards Code’s accuracy requirements now says publishers need to “be aware of the use of artificial intelligence (AI) and other technology to create and circulate false content (for example, deepfakes), and exercise human editorial oversight to reduce the risk of publishing such content”.

Bron Maher

The updated standards code from UK independent press overseer Impress adds two sections about using AI for news work. They are in their section on transparency and appear in section 10.5.


Impress launches new standards code with lower discrimination threshold and AI future-proofing
PRESS GAZETTE | February 16, 2023 | by Bron Maher