AI is helping a news app compete in the crowded India marketplace, according to this QUARTZ piece. Editor Ji offers ad-supported news with video and text options in English and Hindu. AI systems help create video summaries, customize presentation for users, and target ads.
QUARTZ says about 70 journalists combine original writing and aggregated reports drawn from news agencies. They publish about 200 videos daily. Editor Ji was launched by India news veteran Vikram Chandra.
‘Users’ daily video newscast is tailor-made by AI and machine learning algorithms, based on their location, and preferences. They can also create their own newscasts, add comments, and share it with other users and friends on social media like Twitter, or Instagram.’