Copywriting jobs at Alibaba, the Chinese e-commerce company, will change from thinking up new lines to choosing the best of those generated by an AI system. The company says it will boost efficiency and allow human writers to ‘focus their major energies towards richly-creative work.’
Alibaba claims their AI system can deliver 20,000 lines per second of ad copy.
‘the machines can take over the repetitive, low-value work involved in writing.’