‘…the publishing platform will also analyze what’s been working and what hasn’t in terms of engagement and will suggest ways for writers to enhance their work.’

Forbes writers have a new muse named Bertie. The in-house content management system offers story tips and insights generated by algorithms, reports Folio.

The next-generation CMS matches trending stories to ones previously favoured by the author.

Bertie is named in honour of founding publisher B.C. Forbes.


Forbes’ New CMS Highlights Artificial Intelligence
FOLIO: | July 19, 2018 | by Kayleigh Barber