Forbes writers have a new muse named Bertie, an in-house content management system that offers story tips and insights generated by algorithms, reports FOLIO. The next-generation CMS matches trending stories to ones previously favoured by the author. Bertie is named in honour of founding publisher B.C. Forbes.
‘…the publishing platform will also analyze what’s been working and what hasn’t in terms of engagement and will suggest ways for writers to enhance their work.’