“Disclosure is more necessary when an AI tool concretely informs or enhances a news organization’s reporting.”

– Clark Merrefield

The Journalist’s Resource summarizes a presentation by the Trusting News initiative at the Investigative Reporters and Editors June conference. Trusting News is a non-profit for the journalism industry.

The piece provides examples for each of the four points highlighted in the presentation:

• Tailor your AI disclosure to your audience.
• Know that audiences may gloss over the same disclosure used over and over.
• Build trust with TV or online video audiences by working AI disclosures into stories.
• Be aware that disclosures may change as AI tools become more accepted.

The Journalist’s Resource is published by the Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School.

What U.S. audiences want newsrooms to disclose about their AI use: 4 insights from Trusting News | THE JOURNALIST’S RESOURCE | July 14, 2025 | by Clark Merrefield