“Campante believes news organizations are being presented with a business opportunity with the rise of AI — even if it’s one they don’t necessarily expect.”
– Sarah Scire
A Johns Hopkins professor suggests as trust becomes more scarce, journalistic rigor becomes more valuable. Economist Filipe Campante and colleagues tested reader engagement of consumers faced with fake or dubious information.
Neiman Lab quotes from their findings that “what matters to the consumer’s choice is the source’s value relative to the alternatives, which are degrading more rapidly.”
Trusted news sites may benefit in an internet full of AI-generated fakes, a new study finds | NEIMAN LAB | August 28, 2025 | by Sarah Scire