“A new analysis by the Authoritas analytics company has found that a site previously ranked first in a search result could lose about 79% of its traffic for that query if results were delivered below an AI overview.”
– Michael Savage
AI-generated summaries at the top of Google search results also top concerns for news publishers. Two independent studies show the completness of the digests pre-empt users looking further to click through to news sites.
Google says each study had methodological flaws and didn’t reflect reults accurately.
Fewer clickthroughs mean less revenue for news sites that depend on traffic to support advertising rates.
AI summaries cause ‘devastating’ drop in audiences, online news media told | THE GUARDIAN | by Michael Savage | July 24, 2025