“The Dor Brothers and other so-called A.I. artists are part of an explosive new era for video — one that wants to do away with the cameras, set designers, makeup artists and even actors who have long been essential for films and television shows. Within the next few years, they expect the tools will give any artists with a vision and a keyboard the power to make whatever videos they can imagine.”
– Stuart A. Thompson
Professional-looking videos entirely synthesized by AI models are emerging as a new business according to this New York Times piece. One of the videos is by the Dor Brothers Studio, who the Times says have made more than 1 million dollars from distribution on various platforms and consulting for others about the new form.
The story embeds two video examples.
The Times says videos by Dor Brothers have received more than 100 million views online.
How a Video Studio Embraced A.I. and Stormed the Internet | THE NEW YORK TIMES | July 18, 2025 | by Stuart A. Thompson