“How will we adjust to a world where much of what we currently create and prize — words, stories, narratives — is made by machines? Arguably, that will put a premium on newsrooms that know what questions to ask, what information to uncover, and what their audiences care about.”
– Gina Chua
Writing in Semafor, its Executive Editor, Gina Chua, says news organizations need to be thinking about the different ways to reach audiences soon to be possible with AI systems. Chua is a long-time pioneer with emerging technologies in journalism, and a frequent commentator about what AI systems imply for news companies.
Gina Chua : If AI can personalize ads, why not news? | SEMAFOR | June 3, 2025 | by Gina Chua