“In an editorial meeting last week, Jamie Heller, the editor in chief of Business Insider, doubled down on the directive for reporters and editors to experiment more with ChatGPT, according to employees in attendance.”
– Andrew Deck
NeimanLab reports online specialty publication, Business Insider, is making a concerted push for more and employees to use ChatGPT to sharpen the publication’s competitive edge. The reports quotes a BI spokesperson that “nearly 70% of employees at Business Insider, across all teams” are using the technology regularly and their hope is to get to 100%.
Business Insider is owneis owned by media giant Axel Springer, which became one if the first media companies to sign an agreement with OpenAI to use its content.
Business Insider is tracking employees’ ChatGPT usage as part of a new AI push | NEIMAN LAB | May 15, 2025 | by Andrew Deck