“Regulators and researchers have been eyeing watermarking as a potential flame-reducer for AI harms like copyright infringement and the generation of disinformation and fake news sites. But while it is a step in the right direction, SynthID could face the same challenges as many other AI safety initiatives.”
– Sarah Grevy Gotfredson
The Columbia Journalism Review surveys practices in watermarking digital text to help ensure authenticity. Google’s AI division, DeepMind, recently made its watermarking tool, SythID, free to use, prompting renewed interest in the technology.
Just add watermarks | COLUMBIA JOURNALISM REVIEW | October 31, 2024 | by Sarah Grevy Gotfredson