“Google listed examples of ads that would require the disclosure, including those that make ‘it appears as if a person is saying or doing something they didn’t say or do’ and those that change footage to ‘depict scenes that did not actually take place”.
– Alex Rogers and Tabby Kinder
The FT reports on an initiative by Google to combat election misinformation possible with generative AI models. There is growing concern false impressions of individuals or falsified imagery created by AI models can be used to try and manipulate public opinion.
Google’s measures take effect in November, a year before the next U.S. elections.