“Simply focusing on rules, regulations or proscriptions may inadvertently set limits and doesn’t allow for a balanced and comprehensive framework that encourages experimentation and innovation.”

– Jessica Patterson

In Context canvased six media companies for how they approach generative AI tools for news and publishing. In addition to usual points such as transparency and human accountability, they point to the value of cross-functional teams, having guidelines for contributors and full-time staff, and making way for new ideas to flourish.

The companies canvassed are Harvard Business Review, The Weather Company, Consumer Reports, The Washington Post, Skift, and The Boston Globe.

In Context is published by Digital Content Next, the trade organization formerly known as the Online Publishers Association (OPA).


Media organizations grapple with developing AI policies
IN CONTEXT | June 28, 2023 | by Jessica Patterson