“. . . the question for responsible news organisations is simple, and urgent: what can this technology do right now, and how can it benefit responsible reporting at a time when the wider information ecosystem is already under pressure from misinformation, polarisation and bad actors”– Chris Moran
The Guardian’s head of editorial innovation provides a cautionary tale about synthetic sources from large language models (LLMs). Chris Moran goes on to discuss how the rapid normalization of LLMs quickens the need for news organizations to examine the impact of generative AI within modern news practices.