“Yusuf Mehdi, Microsoft’s head of Bing, said in an interview that directing users to click through to publishers was ‘a top goal.’ And although the new Bing has been around for less than two months, the data was ‘already showing that we are driving, in fact, more traffic to publishers’ he said.”
– Katie Robertson
A worldwide organization for news publishers is working to protect value as large language models gather market attention.