German public broadcaster Bayerischer Rundfunk (BR) has ten guidelines for ethically using AI-driven content in their journalism. They have an AI + Automation group that led the development of the guidelines. They organize their considerations under ten headings:
- User Benefit
- Transparency & Discourse
- Diversity & Regional Focus
- Conscious Data Culture
- Responsible Personalization
- Editorial Control
- Agile Learning
- Partnerships
- Talent & Skill Acquisition
- Interdisciplinary Reflection
. . . only reliable data can produce reliable AI applications. A conscious data culture is vital to our day-to-day work and an important leadership task to future-proof public service media.
from Guideline 4
BR is one of several public broadcasters in Germany and is located in the Bavarian region.
Our Ethics Guidelines
BAVARIAN BROADCASTING | November 30, 2020 | by Jonas Bedford-Strohm, Uli Köppen, Cécile Schneider