“. . . only reliable data can produce reliable AI applications. A conscious data culture is vital to our day-to-day work and an important leadership task to future-proof public service media>”

– from Guideline 4

German public broadcaster Bayerischer Rundfunk (BR) has ten guidelines for ethically using AI-driven content in their journalism. They have an AI + Automation group that led the development of the guidelines.

They organize their considerations under ten headings:

• User Benefit
• Transparency & Discourse
• Diversity & Regional Focus
• Conscious Data Culture
• Responsible Personalization
• Editorial Control
• Agile Learning
• Partnerships
• Talent & Skill Acquisition
• Interdisciplinary Reflection

BR is one of several public broadcasters in Germany and is located in the Bavarian region.

Read BR’s Ethics Guidelines.

Ethics of Artificial Intelligence: Our AI Ethics Guidelines
BAVARIAN BROADCASTING | November 30, 2020 | by Jonas Bedford-Strohm, Uli Köppen, Cécile Schneider