A global study by INTERNATIONAL CENTER FOR JOURNALISTS says introducing AI is second only to ‘shifting revenue models’ as a major challenge facing worldwide newsrooms. ICFJ examined newsroom attitudes and practices in 149 countries and 14 languages. 4,100 journalists and news managers responded. The study was supported by Google News Initiative.
Uses of technology keep increasing yet newsrooms aren’t hiring technology specialists, says the report. More than two-thirds of respondents said ‘digital tools have a positive impact.’
There are gaps in training between current availabilities and the kinds of skills journalists are seeking.
- The greatest split is in understanding AI: respondents say training is offered in 5% of newsrooms while 42% are interested.
- The greatest demand is for data skills: 79% say they want training in data analysis/working with data but only 41% say it presently is available to them.
- Most training programs are in video and audio production.
- Respondents say they also want to gain skills in cybersecurity, podcasting, fact-checking tools, and promoting their work on social media.
Beyond overall challenges and training needs, the 82-page report covers business models, leadership, tools, and practices. The findings are liberally illustrated with charts and tables.
Diana Owen – Professor at CCT
Fatima Bahja and Sharon Moshavi – ICFJ, credited for assistance in writing the report
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