‘…the largest U.S. bank says Persado’s “artificial intelligence message machine” wrote ads that generated two to five times the response it got from traditional human copywriters.’
New York AI company Persado won a five-year contract with the banking giant with copy such as this:
- Human: ‘Hurry, It Ends December 31 Earn 5% Cash Back At Department Stores, Wholesale Clubs‘
- AI: ‘Regarding Your Card: 5% Cash Back Is Waiting For You’
That AI pitch out-performed the human copy 5 to 1, measured by responses generated, according to SFGATE. In another example, the AI system got two times the response rate:
- Human: ‘Access cash from the equity in your home,’ paired with a button to ‘Take a look.’
- AI: ‘It’s true — You can unlock cash from the equity in your home’ together with a button saying ‘Click To Apply.’
JPMorgan Chase picks AI over humans to write ads
SF GATE | August 3, 2019 | by Joseph N. DiStefano