Deep fakes could become more sophisticated in the 2020 U.S. election and that has the Wall Street Journal on a proactive footing, reports DIGIDAY UK.
‘We decided it was a threat to our news gathering process,‘ says WSJ R&D chief Francesco Marconi. He warns falsified audio can be even more vexing: ‘there’s no way the human ear can tell.’ Foreign languages can further complicate detection.
The paper has a series of protocols and training programs in place for its journalistic staff, spearheaded by a 21-member team.
‘Heightened political tensions, increasingly sophisticated technology and the speed at which fake content can spread, has elevated the importance in spotting these fakes.’
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