‘Heightened political tensions, increasingly sophisticated technology and the speed at which fake content can spread, has elevated the importance in spotting these fakes.’
Deep fakes could become more sophisticated in the 2020 U.S. election. The possibility has the Wall Street Journal on a proactive footing, reports DIGIDAY UK.
‘We decided it was a threat to our newsgathering process,’ says WSJ R&D chief Francesco Marconi. He warns falsified audio can be even more vexing: ‘There’s no way the human ear can tell.’ Foreign languages can further complicate detection.
The paper has a series of protocols and training programs for its journalistic staff, spearheaded by a 21-member team.
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