NBCUniversal Is Beta-Testing a New AI Ad Offering to Reach Consumers in the Proper Context | ADWEEK

Marketers are matching TV storylines with ads using machine learning, reports ADWEEK. For example, a driving scene could be followed by an ad for car insurance. It’s known as ‘contextual advertising.’

ADWEEK says the AdSmart Context software is ready to roll-out later this year on NBCUniversal. A short description of the workflow indicates the systems uses the closed-caption stream for program content and a proprietary AI system determines the proper context.

‘AI is scanning 25,000 shows, movies and closed captioning, then assigning keywords and sentiments to that content.’ 

OUR TAKE

  • A flip-side could create a valuable service for TV news: separating ads from news content where the association could be in bad taste or confused as news.

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NBCUniversal Is Beta-Testing a New AI Ad Offering to Reach Consumers in the Proper Context
ADWEEK | June 18, 2019 | by Sarah Jerde

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