‘…the number of subscription cancellations (churn) was reduced by 49 per cent. This was particularly efficient with low- or medium-engagement subscribers.’
The Times in London uses an AI system to better match reader interest with its stories. This report by JOURNALISM.CO.UK describes how the system works and the success found by the Times in boosting reader engagement.
The Times employs an AI-powered ‘digital butler’ JAMES to serve personalised news
JOURNALISM.CO.UK | May 24, 2019 | by Marcela Kunova