‘The bottom line is that if AI produces better responses to adverts than humans manage to achieve – and at lower cost – marketers will jump at the chance to use it.’
Algorithms are becoming better than humans at writing ad slogans. This BBC News report gives an example of ‘have a suite stay,’ an ad for a hotel chain generated by a machine learning system.
The computer model can turn out 20 to 25 ads per second.
BBC says some imperfections persist. The algorithm can become ‘confused.’