‘Our strategy today is to build loyalty; we’re not interested in anonymous clicks and traffic. We use data points to give the user a better experience….’Robin Govik, United Robots
Swedish tech supplier United Robots says relevance is the real benefit when editorial choices are made by their automated systems, according to a report in JOURNALISM.CO.UK. They reported the comments from United Robots co-founder and chairman Robin Govik at the Digital Innovation Summit in Berlin. Govik is also
Govik is quoted as saying their AI systems published 64,000 stories last year, with three million page views and a 50 per cent boost in story selection.
- AI systems in journalism are typically described as process enhancements — increases in story volume, reductions in drudgery, etc. Govik switches the perspective outward, focusing on audience benefits achieved.
- His comments could inspire a new area of research. How can algorithms add value to the user experience with news reports? What correlation exists between click-throughs achieved from algorithmic v human story line-ups?