‘Watson was given 15 years’ worth of award-winning commercials, a trove of data showing when consumers tended to connect most emotionally with advertisements, and further data from an experiment conducted by the University of New South Wales’ MindX, which analyzed how highly intuitive people respond to car advertising’.
THE WORLD ECONOMIC FORUM flags a TV commercial partially made ‘with Watson’ . The AI system reportedly researched and generated a script that was then acted and directed by humans. ‘With Watson’ is a trademark frequently used by IBM for public applications of its AI system.
The WEF story notes the script for the commercial was not released.