be not benecessary to invest in emphasizing the human element of a process wholly or partially driven by algorithms.’
Research published in THE HARVARD BUSINESS REVIEW says people favour advice from algorithms over people giving the same advice. They call this ‘algorithm appreciation.’
The study found reactions were not influenced by the age of participants. People in the study believed in their own judgment more than predictions made by algorithms. The researchers say their findings have implications for how algorithmic work is characterized.
Do People Trust Algorithms More Than Companies Realize?
HARVARD BUSINESS REVIEW | October 26,