” … publishers will be putting more effort this year into building relationships with AI platforms (+56 net score3) such as ChatGPT and Perplexity, both of which have been courting high-quality content in return for citations and/or money.”
– Nic Newman and Federica Cherubini
In its annual state-of-the-industry analysis, Reuters Institute for the Study of Journalism finds news companies are looking for new ways to re-engage users while overall optimism outweights dire predictions. Their report is fact-rich with results from their latest global survey of attitudes and practices within news organizations, organised thematically.
There are nine sections, with analysis and illustrations in each:
1. Journalism embattled but unbowed
2. Disruption of search poses existential challenge
3. Wider platform uncertainties create new dilemmas
4. Driving business growth through product innovation
5. Personalities, influencers, and the ‘Creator-fication’ of news
6. Managing and retaining talent in the newsroom
7. Combating news fatigue amongst journalists and audiences
8. Generative AI and newsroom transformation
9. Intelligent agents and conversational interfaces: the next big thing?
The report website includes podcast summaries on Spotify and Apple and a PDF of the Full Report.
Journalism, media, and technology trends and predictions 2025 | REUTERS INSTITUTE | January 9, 2025 | by Nic Newman and Federica Cherubini